Sevenfold Performance

Chris Brown is the Founder and CEO of Sevenfold Performance — a two-time Olympic Rugby Coach and former World Rugby Coach of the Series with two decades of high-performance experience. Originally from New Zealand, his path ran through South Africa, Namibia, and Kenya before landing in the United States, where he spent the better part of a decade with Team USA's Men's and Women's Olympic rugby programs — including as Head Coach of the Women's Sevens team, where — within the first 12 months — he delivered back-to-back tournament wins at Biarritz and Glendale on the HSBC World Series circuit, Olympic qualification, and a climb from 5th to 1st in the world.

Sevenfold Performance exists to bring that same standard to individuals, teams, and organizations chasing results at the highest level, in sport, business, or life — led by Chris personally, one of his handpicked specialist advisers, or a combination of both, depending on what the project calls for.

"As a Special Operations Forces leader, I immediately recognized the transferability of Chris' coaching expertise to high-performing teams in any industry. Chris' CHAMPION Mindset is very similar to the mindset that SOF personnel learn through high-risk training that prepares their small teams for no-fail missions."

Joshua KelleyUS Army Special Forces (Green Beret) Veteran

"As a coach and leader, Chris is guided by deeply held values. He is a systematic planner, focused on producing results, while never losing sight of his guiding principles. He deeply cares about the people he leads."

Peter HaberlTeam USA Sport Psychologist

"Chris is a coach and leader driven by people and culture. His emphasis on having an environment where everyone feels valued and connected to the mission allows people to flourish."

Chris ClementsTeam USA Director of Coaching

"Chris's values-centered guidance challenged me to think beyond just rugby and focus more on developing as a person and a leader by capitalizing on my passions and strengths."

Lauren Doyle3x Olympian, Team USA Captain

"Chris knows how to get the most out of his players. He leads by example, which is why he is trusted and respected."

Perry Baker3x Olympian, 2x World 7s Player of the Year

Chris Brown coaching the USA Women's Rugby team, huddle on field

› Services

Performance Advisory

This is the work we do with you — asking the right questions, and giving direct advice when that's what's needed. No overhaul, no reinvention — just a clear-eyed look at what's helping you, what's holding you back, and a plan to close the gap fast.

Performance Audit

This isn't us coming in and telling you what's wrong — it's a partnership. We work with you — solo, or alongside your team — to pinpoint exactly what's limiting you from achieving the results you're after. The diagnostic doesn't stop at a report; it becomes the opening draft of your playbook. Delivered as a standalone engagement or as the first step into a full Playbook-Building Workshop.

1–3 days

Playbook-Building Workshop

Built from your audit, this is where we work with you to build out your playbook — whether that's starting from scratch or adding to what you already have — the specific, prioritized plan you or your team will execute against. Chris Brown leads this personally, brings in a specialist from the network, or both — whichever the work calls for — working directly with you or your leadership team until you're aligned on the plan.

1 to multiple days

Ongoing Advisory

Regular, targeted check-ins to make sure the playbook is actually being run — not filed away. Together, we check what's making the biggest impact, address what's getting in the way, and make the adjustments needed to keep you moving toward your targets.

Ongoing

Who this is for: High-performing individuals, teams, and organizations — in sport, business, or life.

Book a discovery call

The Heart of a CHAMPION Workshop, Special Operators Transition Foundation

The Heart of a CHAMPION Workshop, Tatu City

Proven Results

2018 – 2019

USA Women's Rugby

5th → 1st in the world, 12 months

Two consecutive tournament wins on the HSBC World Series circuit — Biarritz, then Glendale — and the program's highest-ever series finish, capped by the team's first-ever No. 1 world ranking. Head Coach named World Rugby Coach of the Series, 2019. Competed at the Tokyo Olympics.

2023 – 2024

Kenya Rugby

Beat South Africa · Olympic qualification · World Series requalification

Returned as a consultant ahead of Paris. A young, largely inexperienced team under a new head coach beat hot favorites South Africa to qualify for the Olympics — then requalified for the World Series nine months later, having been relegated the year before.

"A key takeaway from working with Chris has been his meticulous planning and attention to detail, which helped the Kenya 7s team return to the series and qualify for the Olympics."

Kevin "Bling" WambuaKenya Men's 7s Olympic Head Coach

2024

Free State University / NWU

First Varsity Cup title in 10 years

We delivered The Heart of a CHAMPION Workshop — one of our workshop formats — at the start of the season. Four months later, the team won its first Varsity Cup title in ten years.

"It's been amazing hearing our players refer back to The HEART of a CHAMPION Workshop in difficult situations off the field — they've said it's changed the way they think and prepare."

Andre TredouxHead Coach, 2024 South Africa Varsity Cup Champions

› Services

Biology Optimization

Mindset and strategy only get you so far if the body underneath isn't built to hold up. We put you directly in front of naturopathic and functional medicine doctors, nutritionists, and physical performance specialists.

How it works

Delivered in whatever format fits you:

Health & Performance Briefings — a keynote or Q&A session for your team or organization.
Direct Personal Advisory — one-on-one working sessions with one of our doctors or specialists, standalone or ongoing.

Every doctor, nutritionist, and physical performance specialist in our network is hand-selected by Chris because they're among the best he's found in their field. We work with individuals, sports organizations, and corporate teams who want direct access to specialists most people can't get in front of.

Who this is for

High-performing individuals who want direct access to specialists most people can't reach, elite sports teams looking for specialist input beyond their own medical staff, and corporate leadership teams who want a real, evidence-based look at how their physical health is affecting their performance.

Ask about Biology Optimization

› Services

Leadership Immersions

Some of the best work happens away from the day-to-day. A Leadership Immersion takes your audit, workshop, or ongoing advisory out of the usual setting and into an environment built for it — from a focused one-day session to a full week combining leadership work with a genuinely world-class experience.

Chris Brown leads the performance and leadership work himself, or brings in the right specialist from his network — whatever the engagement calls for. Our destination partners handle everything else: logistics, accommodation, and the experience itself. You show up, do the work, and leave with both a plan and a memory.

Home Base

Coronado, California

Between sessions, our network gives you full access to biological optimization — through our relationship with Trinity Naturopathic’s doctors and recovery unit — alongside the golf courses, beaches, and restaurants that make Coronado one of the best-kept destinations in Southern California. It’s also home to the historic Hotel del Coronado, built in 1888, and the Navy SEALs’ BUD/S program — elite performance culture runs deep here.

Stellenbosch winelands, vineyards and mountains (photo: Magda Ehlers, Pexels)

Africa Hub

Stellenbosch, South Africa

Home to the Maties — one of the biggest and oldest rugby clubs in the world, having produced more than 150 Springboks — set in South Africa’s wine country: vineyards, safaris, world-class golf, mountain biking, and a culture built around pushing physical and competitive limits.

New Zealand Partner

Queenstown, New Zealand

The adventure capital of the world — birthplace of commercial bungy jumping — set against New Zealand’s stunning landscape, with Lake Wakatipu ringed by the Remarkables.

Formats

› A 1–3 day audit or workshop, hosted at the destination of your choice
› A 5–7 day immersion combining the workshop with a fully-managed experience for your coaching staff or executive leadership team
› Quarterly or annual strategic check-ins, delivered the same way

Plan an Immersion

Coaching & Advisory

Where to start

Performance Advisory

Biology Optimization

Leadership Immersions

Whatever you're building, the pressure is the same.

Chris Brown

Performance Advisory

Performance Audit

Playbook-Building Workshop

Ongoing Advisory

Proven Results

USA Women's Rugby

Kenya Rugby

Free State University / NWU

Biology Optimization

How it works

Who this is for

Leadership Immersions

Coronado, California

Stellenbosch, South Africa

Queenstown, New Zealand

Formats

Contact Us